The home of quality tennis content
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—
About
Tennishead caters for an audience that engage with the sport all year round. Most of these fans are also amateur tennis players themselves so they not only watch the sport, follow their favourite player and visit tournaments but they also play the game at their local club and have lessons from their club coach.
We utilise a number of publishing models ranging from the completely free daily news content of Tennishead.net right through to our membership platform, the Tennishead CLUB. The reach of our content is pretty impressive these days with over 30m tennis fans visiting Tennishead.net in the past 12 months and thousands of members of the Tennishead CLUB.
‘
Tennishead is a truly
cross-platform content
brand delivering the
highest quality
content possible
in whichever
format the
reader wants
‘
— 
—
Tennishead magazine
↓
First published in 2010, Tennishead magazine is packed full of exclusive player interviews, features from the heart of the sport written by the world’s best tennis writers, stunning photos, expert racket and gear reviews plus insight and advice from top coaches and analysts. Distribution is 100% ‘paid for’ subscribers, mostly in the UK, with readers also receiving ‘The Bagel’, our exclusive fortnightly newsletter
Tennishead Social
↓
With a focus on Facebook and Twitter, Tennishead reaches a large audience of engaged tennis fans by promoting our own content and commenting on other relevant tennis issues. Our Facebook posts will regularly receive over 1m engagements and fans respect our authoritative opinion and comment. Advertisers benefit from exposure and recommendation adding credibility to their products and offers.
Tennishead.net
↓
The world’s most popular tennis news website with a truly global audience and astounding volume of quality tennis content. 30m page views (2022), 18000 articles with 10-15 new articles published every day. Our high Google authority score, page 1 rankings on Google organic search for hundreds of key tennis terms, Tennishead.net is the leading resource for independent tennis racket reviews created by our full time editorial team publishing new content 7 days a week.
Tennishead Club
↓
The World’s first virtual tennis club with a membership made up of keen amateur players from UK, USA and Canada. Members receive a range of benefits including gear, coaching videos, exclusive content and other ‘money can’t buy’ opportunities. The Tennishead CLUB has three membership levels, MASTERS, TOUR and SLAM and, after being launched in 2020, now has thousands of active, loyal members and growing fast.
Retail
↓
In 2019 we invested into AllThingsTennis.co.uk who are now the UK’s leading independent tennis retailer with a fast growing online and physical specialist retail business. We use this partnership to give the Tennishead audience an authoritative and trusted retail recommendation plus offering our commercial partners a tried and tested route to market for their tennis products.
Competitions
↓
Tennishead is renowned for our regular stream of strong competitions that receive high numbers of entrants. Our audience are real tennis fans/players who enjoy the chance to win quality tennis products with around 65% normally agreeing to share their data with the competition sponsor meaning we can send our partners valuable data for their own data plans.
Email
↓
With a subscribed database of 50k we place a huge value on the direct communication channel that email offers. Our newsletters and promotions achieve impressive open and click rates giving our partners the opportunity to directly place their products and promotions in front of a engaged and responsive audience of true tennis fans and players.
Photography
↓
Tennishead founder Mike Frey also owns Tennis Photo Network which is the world’s leading dedicated tennis photography agency. All Tennishead photography is shot by either Mike or his team of leading tennis photographers and they supply photography services to many of the world’s best known tennis brands and events.
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How you can reach the Tennishead audience
Tennishead.net
Banner advertising: £10/$12 CPM
Editorial article or competition £1,500/$1,750 per article/competition
Tennishead magazine
- Double page spread = £5,000/$6,000
- Full page = £3,000/$4,000
- Half page = £1,875/$2,500
- Quarter page = £950/$1,250
- Outside back / Inside front / Inside back cover = £4,000/$5,000
- Guaranteed positions +10%
INSERTS from £150/$200 per ’000. (Samples required as cost is dependent on size and weight).
Tennishead content
Dedicated article about your product or brand written by Tennishead’s own team of professional tennis journalists
Published on Tennishead.net and promoted via our Twitter and Facebook, our newsletter and within a relevant issue of Tennishead magazine
Cost = £1,800
Tennishead email
Current database of 45k subscribed emails
Inclusion in Tennishead 1 x email newsletter: £1,250/$2,000 x per inclusion
1 x dedicated email to the entire database: £3,750/$4,750 x per email
Tennishead social media
Post on Twitter: £500/$800 per post
Post on Facebook: £500/$800 per post
To discuss the opportunities we have to reach the world’s largest and most engaged audience of tennis fans and amateur players, please email Tim on [email protected] and he’ll get back to you right away.
Useful information for commercial partners
View/keep the 2023 Tennishead magazine publishing schedule including advertising deadlines
Download our magazine advertising specifications: Full page magazine adverts >> Half page magazine adverts >> Online banner adverts
View our advertising terms and conditions which apply to all Tennishead commercial partnerships
— —
Advertiser case studies
OPPO
The brief:
Global smart device brand OPPO are an official partner of both Roland-Garros and Wimbledon. For 2023 they wanted to amplify the reach of these partnerships to tennis fans as well as highlighting the qualities of their latest smart phone, the OPPO Find N2 Flip, so they came to Tennishead with a brief…
The solution:
For the two weeks of both Roland-Garros and Wimbledon we sent our Tennishead photographer Mike out onto court with an OPPO Find N2 Flip phone with the task of capturing some iconic images. Mike’s a professional tennis snapper so this was an easy task for him. Every day we posted these photos across the Tennishead social channels which gave our followers some great images and content to enjoy as well as highlighting the qualities of the OPPO product to an engaged tennis audience.
We created online content to support OPPO’s partnership with Roland-Garros and to introduce their sponsored player from South America, an up and coming youngster who was competing in the Boys Singles at Roland-Garros. The content was promoted via social media and included in Tennishead newsletters
The results:
The social content was seen by over 250,000 keen tennis fans across Facebook and Twitter and engagement levels were equally strong with posts receiving thousands of comments and likes
Testimonial:
OPPO’s Public Relations Manager said, “Working with Tennishead was an excellent experience. They are very professional and they really understood our brief and helped with advice on how to achieve the best results. The Tennishead audience is large, global and highly engaged which meant we could expose the OPPO brand and products to exactly the right people“
Holger Rune at Roland-Garros 2023 taken by our Tennishead photographer with his OPPO Find N2 Flip smart phone and with the OPPO branding in the background
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Advertiser case studies
ASICS
The brief:
A few years ago when they first approached Tennishead, global sports footwear and apparel brand ASICS had just identified tennis as their second most important sport, behind running. They now wanted to rapidly grow their customer base of keen, amateur tennis players with a key objective to increase their tennis shoe market share by promoting the benefits of their technically advanced footwear and apparel.
The solution:
Instead of a more traditional advertising route we decided to launch the Tennishead CLUB with ASICS as the key founding partner. The Tennishead CLUB allows amateur tennis players to purchase an annual membership and in return they receive a package of benefits all designed to help them improve and enjoy their tennis even more.
As soon as they join, members receive a head-to-toe ASICS outfit with a choice of shoe model. Tennishead then communicates regularly with the members about their ASICS products to find out what they think and to encourage reviews of the shoes and word of mouth referrals from their tennis friends.
The results:
With over 2,5000 members joining the Tennishead CLUB since it launched, to say the partnership has been a success would be a massive understatement. Our members are now 95% likely to only wear ASICS tennis shoes and they are 94% likely to recommend ASICS to their friends.
Testimonial:
ASICS Europe Senior Marketing & Communications Manager says, “The Tennishead CLUB really does tick all the boxes for ASICS. We are able to get our products onto the feet of keen amateur tennis players through a trusted medium and those players are then highly likely to become lifelong customers for ASICS.“
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Advertiser case studies
3) Keith Prowse Hospitality
The brief:
Keith Prowse are the exclusive provider of Wimbledon hospitality experiences which include the best seats on the show courts during the Wimbldeon fortnight plus 5* catering at a variety of luxurious locations both inside the grounds or just next door on the adjoining parkland. They also provide hospitality packages for the other two leading British court tournamwnts at Queen’s club and Eastbourne. Their brief to us was to help them educate our audience of tennis fans as to the breadth and quality of the experiences they can offer. Tennishead is one of the only media channels where brands with a specific tennis offering can reach 100% targeted audience that’s been built up over many years and is steeped in trust fro what we do at Tennishead.
The solution:
Through a series of educational and creative content we have helped Keith Prowse grow their brand recognition and generate a large number of sales leads but most importantly the number of direct sales attributed to the Tennishead platform has far outweighed their expectations.
Our journalists created an article titled ‘The 8 ways to get tickets for Wimbldeon’ which is now the most popular Wimbledon tickets article globally and features content and links to Keith Prowse’s own wimbldeon offering.
The success came partly from Tennishead’s ability to achieve the highest possible organic Google search rankings meaning that the content we created with Keith Prowse is trusted and read by millions. Just type ‘Wimbledon tickets’ into Google if you want to see the proof!
The results:
Wimbledon 2023 hospitality packages sold out in record time by the end of April, Queen’s hospitality packages were sold out before the tournament began and Eastbourne’s first ever year of offering hospitality packages was a huge success and is being developed and grown for 2023. We are already working with Keith Prowse to promote their 2024 experiences for all 3 tournament’s.
Testimonial:
“The team at Tennishead lead by Tim were a delight to work with and the results speak for themselves. Tennishead has captured a hugely engaged audience of tennis fans and they are expert at talking to that audience and ‘leading the horse to water’. fortunately for us we have an attractive offering which has proved very popular with the Tennishead readers.” Keith Prowse Tennis Marketing Team
The home of quality tennis content
‘
Tennishead is a truly
cross-platform content
brand delivering the
highest quality
content possible
in whichever
format the
reader wants
‘
— —
About
Tennishead caters for an audience that engage with the sport all year round. Most of these fans are also amateur tennis players themselves so they not only watch the sport, follow their favourite player and visit tournaments but they also play the game at their local club and have lessons from their club coach.
We utilise a number of publishing models ranging from the completely free daily news content of Tennishead.net right through to our membership platform, the Tennishead CLUB. The reach of our content is pretty impressive these days with over 30m tennis fans visiting Tennishead.net in the past 12 months and thousands of members of the Tennishead CLUB.
Tennishead magazine
↓
First published in 2010, Tennishead magazine is packed full of exclusive player interviews, features from the heart of the sport written by the world’s best tennis writers, stunning photos, expert racket and gear reviews plus insight and advice from top coaches and analysts. Distribution is 100% ‘paid for’ subscribers, mostly in the UK, with readers also receiving ‘The Bagel’, our exclusive fortnightly newsletter
Tennishead Social
↓
With a focus on Facebook and Twitter, Tennishead reaches a large audience of engaged tennis fans by promoting our own content and commenting on other relevant tennis issues. Our Facebook posts will regularly receive over 1m engagements and fans respect our authoritative opinion and comment. Advertisers benefit from exposure and recommendation adding credibility to their products and offers.
Tennishead.net
↓
The world’s most popular tennis news website with a truly global audience and astounding volume of quality tennis content. 30m page views (2022), 18000 articles with 10-15 new articles published every day. Our high Google authority score, page 1 rankings on Google organic search for hundreds of key tennis terms, Tennishead.net is the leading resource for independent tennis racket reviews created by our full time editorial team publishing new content 7 days a week.
Tennishead Club
↓
The World’s first virtual tennis club with a membership made up of keen amateur players from UK, USA and Canada. Members receive a range of benefits including gear, coaching videos, exclusive content and other ‘money can’t buy’ opportunities. The Tennishead CLUB has three membership levels, MASTERS, TOUR and SLAM and, after being launched in 2020, now has thousands of active, loyal members and growing fast.
Retail
↓
In 2019 we invested into AllThingsTennis.co.uk who are now the UK’s leading independent tennis retailer with a fast growing online and physical specialist retail business. We use this partnership to give the Tennishead audience an authoritative and trusted retail recommendation plus offering our commercial partners a tried and tested route to market for their tennis products.
Competitions
↓
Tennishead is renowned for our regular stream of strong competitions that receive high numbers of entrants. Our audience are real tennis fans/players who enjoy the chance to win quality tennis products with around 65% normally agreeing to share their data with the competition sponsor meaning we can send our partners valuable data for their own data plans.
Email
↓
With a subscribed database of 50k we place a huge value on the direct communication channel that email offers. Our newsletters and promotions achieve impressive open and click rates giving our partners the opportunity to directly place their products and promotions in front of a engaged and responsive audience of true tennis fans and players.
Photography
↓
Tennishead founder Mike Frey also owns Tennis Photo Network which is the world’s leading dedicated tennis photography agency. All Tennishead photography is shot by either Mike or his team of leading tennis photographers and they supply photography services to many of the world’s best known tennis brands and events.
— —
What we offer
Helping your brand reach the Tennishead audience in an effective and response lead way is core to our business and we’ve got years of experience knowing what works and how to achieve the best possible results. Many of our commercial partners have worked closely with us for many years and Tennishead is now a key pillar of many tennis brands annual marketing plans. Brands we’ve been working with for many years include Wilson, ASICS, HEAD, Mouratoglou Academy, Croft holidays, Babolat and Dunlop.
↓
.
How you can reach the Tennishead audience
Tennishead.net
Banner advertising: £10/$12 CPM
Editorial article or competition £1,500/$1,750 per article/competition
Tennishead magazine
- Double page spread = £5,000/$6,000
- Full page = £3,000/$4,000
- Half page = £1,875/$2,500
- Quarter page = £950/$1,250
- Outside back / Inside front / Inside back cover = £4,000/$5,000
- Guaranteed positions +10%
INSERTS from £150/$200 per ’000. (Samples required as cost is dependent on size and weight).
Tennishead email
Current database of 45k subscribed emails
Inclusion in Tennishead 1 x email newsletter: £1,250/$2,000 x per inclusion
1 x dedicated email to the entire database: £3,750/$4,750 x per email
Tennishead social media
Post on Twitter: £500/$800 per post
Post on Facebook: £500/$800 per post
To discuss the opportunities we have to reach the world’s largest and most engaged audience of tennis fans and amateur players, please email Tim on [email protected] and he’ll get back to you right away.
Useful information for commercial partners
View/keep the 2023 Tennishead magazine publishing schedule including advertising deadlines
Download our magazine advertising specifications: Full page magazine adverts >> Half page magazine adverts >> Online banner adverts
View our advertising terms and conditions which apply to all Tennishead commercial partnerships
— —
Advertiser case studies
OPPO
The brief:
Global smart device brand OPPO are an official partner of both Roland-Garros and Wimbledon. For 2023 they wanted to amplify the reach of these partnerships to tennis fans as well as highlighting the qualities of their latest smart phone, the OPPO Find N2 Flip, so they came to Tennishead with a brief…
The solution:
For the two weeks of both Roland-Garros and Wimbledon we sent our Tennishead photographer Mike out onto court with an OPPO Find N2 Flip phone with the task of capturing some iconic images. Mike’s a professional tennis snapper so this was an easy task for him. Every day we posted these photos across the Tennishead social channels which gave our followers some great images and content to enjoy as well as highlighting the qualities of the OPPO product to an engaged tennis audience.
We created online content to support OPPO’s partnership with Roland-Garros and to introduce their sponsored player from South America, an up and coming youngster who was competing in the Boys Singles at Roland-Garros. The content was promoted via social media and included in Tennishead newsletters
The results:
The social content was seen by over 250,000 keen tennis fans across Facebook and Twitter and engagement levels were equally strong with posts receiving thousands of comments and likes
Testimonial:
OPPO’s Public Relations Manager said, “Working with Tennishead was an excellent experience. They are very professional and they really understood our brief and helped with advice on how to achieve the best results. The Tennishead audience is large, global and highly engaged which meant we could expose the OPPO brand and products to exactly the right people“
Holger Rune at Roland-Garros 2023 taken by our Tennishead photographer with his OPPO Find N2 Flip smart phone and with the OPPO branding in the background
↓
Advertiser case studies
ASICS
The brief:
A few years ago when they first approached Tennishead, global sports footwear and apparel brand ASICS had just identified tennis as their second most important sport, behind running. They now wanted to rapidly grow their customer base of keen, amateur tennis players with a key objective to increase their tennis shoe market share by promoting the benefits of their technically advanced footwear and apparel.
The solution:
Instead of a more traditional advertising route we decided to launch the Tennishead CLUB with ASICS as the key founding partner. The Tennishead CLUB allows amateur tennis players to purchase an annual membership and in return they receive a package of benefits all designed to help them improve and enjoy their tennis even more.
As soon as they join, members receive a head-to-toe ASICS outfit with a choice of shoe model. Tennishead then communicates regularly with the members about their ASICS products to find out what they think and to encourage reviews of the shoes and word of mouth referrals from their tennis friends.
The results:
With over 2,5000 members joining the Tennishead CLUB since it launched, to say the partnership has been a success would be a massive understatement. Our members are now 95% likely to only wear ASICS tennis shoes and they are 94% likely to recommend ASICS to their friends.
Testimonial:
ASICS Europe Senior Marketing & Communications Manager says, “The Tennishead CLUB really does tick all the boxes for ASICS. We are able to get our products onto the feet of keen amateur tennis players through a trusted medium and those players are then highly likely to become lifelong customers for ASICS.“
↓
Advertiser case studies
3) Keith Prowse Hospitality
The brief:
Keith Prowse are the exclusive provider of Wimbledon hospitality experiences which include the best seats on the show courts during the Wimbldeon fortnight plus 5* catering at a variety of luxurious locations both inside the grounds or just next door on the adjoining parkland. They also provide hospitality packages for the other two leading British court tournamwnts at Queen’s club and Eastbourne. Their brief to us was to help them educate our audience of tennis fans as to the breadth and quality of the experiences they can offer. Tennishead is one of the only media channels where brands with a specific tennis offering can reach 100% targeted audience that’s been built up over many years and is steeped in trust fro what we do at Tennishead.
The solution:
Through a series of educational and creative content we have helped Keith Prowse grow their brand recognition and generate a large number of sales leads but most importantly the number of direct sales attributed to the Tennishead platform has far outweighed their expectations.
Our journalists created an article titled ‘The 8 ways to get tickets for Wimbldeon’ which is now the most popular Wimbledon tickets article globally and features content and links to Keith Prowse’s own wimbldeon offering.
The success came partly from Tennishead’s ability to achieve the highest possible organic Google search rankings meaning that the content we created with Keith Prowse is trusted and read by millions. Just type ‘Wimbledon tickets’ into Google if you want to see the proof!
The results:
Wimbledon 2023 hospitality packages sold out in record time by the end of April, Queen’s hospitality packages were sold out before the tournament began and Eastbourne’s first ever year of offering hospitality packages was a huge success and is being developed and grown for 2023. We are already working with Keith Prowse to promote their 2024 experiences for all 3 tournament’s.
Testimonial:
“The team at Tennishead lead by Tim were a delight to work with and the results speak for themselves. Tennishead has captured a hugely engaged audience of tennis fans and they are expert at talking to that audience and ‘leading the horse to water’. fortunately for us we have an attractive offering which has proved very popular with the Tennishead readers.” Keith Prowse Tennis Marketing Team